Must be wonderful to have a big advertising budget like http://aquafestival.co.za then you don’t have to worry about being web standards compliant (32 errors and 7 warnings) or any SEO (Search Engine Optimization), because people will find you any way.
Don’t get me wrong, I think the AquaFestival is a wonderful series of events, but for those of us on smaller budgets, SEO (Search Engine Optimization) and SMM (Social Media Marketing) can be very cost effective tools for getting our message out to the world.
Here is http://SEOworkers.com analysis of the AquaFestival website.
Error: The Title relevancy to page content is 0% which is terrible.
Error: This tag contains too many characters. This tag contains 461 characters. This is too many for what we would consider a ‘robot friendly’ web page. The maximum number of characters we recommend for this tag is 200. Please keep in mind that most search engines will display no more than the first 160 characters (including spaces) of this tag.
Error: The Description relevancy to page content is 6% which is terrible.
Warning: This tag contains too many keywords. This tag contains 25 keywords. This is too many for what we would consider a ‘robot friendly’ web page. The maximum number of keywords we recommend for this tag is 8.
Warning: The keywords tag contain stop words. The keyword(s) ‘a, of‘ are stop words and ignored by the most search engines.
Error: The keywords relevancy to page content is 4%, which is terrible.