Over the last while I have noticed the following type of marketing approach:
“If you are bored, please listen to our radio show”
“If you have nothing else to do, please come to our concert / gig / show”
“If you have some spare time, could you please …?”
Are these really the people you want as your fans?
People that are bored and have nothing else to do.
Time to set your sights a little bit higher.
If you don’t believe that what you do is important, then why should anybody else.
Create an experience that is unmissable, and people will find the time, whether it is spare or not, and not only because they have absolutely nothing better to do.