Sugar & Rodriguez in London
Speaking About Sugar Man: All The Cold Facts
An informative and inspiring motivational talk about the Rodriguez phenomenon.
For the past 20 years, Stephen “Sugar” Segerman has been involved in the rediscovery of, and resurgence of worldwide interest in, Sixto Rodriguez. This legendary and internationally acclaimed American folk-rock singer-songwriter, who was a huge success in South Africa from the ‘70’s onwards, was believed to be dead but was found alive and well and living in Detroit in 1997. Since then his career has gone from strength to strength following a series of international tours, the re-release of his albums, and the success of the Oscar-winning film about this extraordinary story, ‘Searching For Sugar Man’, in 2013.
Now you can enjoy hearing Stephen “Sugar” Segerman talk about this whole musical adventure. “Sugar” as he is popularly known, has travelled around South Africa and overseas giving these talks and answering questions for the past few years, following the success of the film. He attended the Academy Awards ceremony in 2013, followed by the publishing of his best selling book in 2015, called “Sugar Man – The Birth, Death and Resurrection of Sixto Rodriguez”, co-written with his fellow “Musical Detective” in the story, Craig Bartholomew Strydom.
Stephen “Sugar” Segerman lives in Cape Town and is the owner of the iconic record store, Mabu Vinyl, in Gardens. Along with Malik Bendjelloul, the director of the film ‘Searching For Sugar Man’, Sugar spent over six years working on the documentary which premiered at the 2012 Sundance Festival, where it won two awards. The film then spent the rest of 2012 being shown at many Film Festivals around the world where it won a host of awards, including the Bafta Award, and then in 2013, the Oscar award for Best Documentary.
To find out the details involved in booking Stephen for a talk at your venue, which lasts approximately an hour and a half and includes a question and answer session, please contact:
(Bookings and info):
Phone: 021 423 7635
or use the form below:
2 Rheede Street
Phone: 021 423 7635